Your Next Chrysler Could Be a Lancia in Drag

The Fiat Group’s is looking to kill two birds with one stone.  Lancia is Fiat’s entry-level luxury brand, a sort of Italian Buick.  And like Buick, Lancia has been suffering from a stale image.  Fiat execs’ strategy will gradually merge the American Chrysler and the Italian Lancia into one.  The new Lancia Delta will be the first bilateral vehicle, set to be showcased this coming year.  The Chrysler 300 will serve as the basis for Lancia’s next full-size saloon, the Sebring will cover the next mid-sizer, and the Dodge/Chrysler crossover architecture will be exported to Italy.