This Week’s Loser: Saab

GM failed to sell it, and now Saab’s going the way on Saturn and Pontiac.

No matter what diehards say, Saab never stood a chance.  It was never a hot brand, its vehicles were overpriced, and its name’s barely recognizable to the masses.  Spyker, the small Dutch exotic carmaker, could not reach an accord with GM over a buyout.  Saabs make up less than 1% of total GM sales.  To make a starker picture–the division sells barely a fraction of what Corvettes pull in each year.

One question still lingers: What will happen to the new 9-5?  GM was investing a lot into the midsizer, and word was good on it.  GM will be rapidly cutting back on all Saab operations and services, so the 9-5′s premiere is unlikely.