Penske Deal Fails, Saturn Likely to Be Terminated

There’s a part of me that feels vindicated over this.

Roger Penske was praised by Detroiters as a savior and model for the US auto world.  Somehow, Penske fans ignore his awkward Smart USA distribution network and the inefficiency of its mini-cars.  Well, the anticipated Saturn Renaissance ain’t happening–Penske was unable to find a proper supplier for Saturn, meaning the marque will likely be retired.

I pointed out that Penske had a major problem finding a quality supplier that could offer well-built, stylish, and affordable vehicles up to US standards.  That’s easier said than done, as has been experienced by many an entrepreneur.

Now add Penske to that list.