Struggling Acura Brand to Go Further Downscale




Amid dwindling sales and little respect amongst the luxury crowd, Acura execs have decided to retreat from their past goal of competing head-to-head with the Germans and will instead downgrade.  Honda’s upscale division already had to cancel its rear-drive V-8 platform, as well as a halo exotic in line with the Audi R8 and coming Lexus LF-A.  Acura will resurrect a lower-end Civic-based compact in the RSX mold and a larger coupe along the lines of the defunct CL.

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