Toyota Becomes a Loser in America

Looks like all that factory money that went into NASCAR didn’t pay off.

Toyota’s US operations, long a bastion of profit, have now sunk to a new low.  Toyota is now losing a fortune in its American investment: sales losses for the first half of this year are down 38%.  That’s actually three percent more than the national sales average.  Even worse, the NUMMI factory, a joint-effort with American industry, may shut down due to the rapid losses the company is suffering.

(Let’s see Thomas Friedman promote Toyota now.)