[Video]Unique LIVE Honda commercial turns into a tragedy

I though it was a pretty cool ad. Unfortunately, while everything went well while the cameras were rolling, the plane which dropped the skydivers lost a wing the next day and killed the two people aboard. Here is a description of the commercial: 19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer’s new advertising strapline: “Difficult is worth doing”.

Organisers were yesterday hoping the weather in Spain would hold as the team practised. “There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it’s for. If it doesn’t, they won’t,” said Ian Armstrong, Honda’s manager of customer communications.

The stunt is a means of gaining publicity for Honda’s new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

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